What is SEO

3 min readNov 17, 2021

We all must have heard this word SEO. We have heard it many times. And also have a keen interest in learning more about SEO. So in this article, you will learn what is SEO and what are the tips for it.

SEO stands for Search Engine Optimization and is a method to increase traffic to a website. We have to stick to the white hat SEO because that is the only way to rank well, because we can ban all other methods.

What are the Google algorithms?

No one knows the Google algorithms exactly because Google changes its search algorithm about 500 to 600 times a year without users noticing. So basically there are two types of SEO — ON Page SEO & OFF Page SEO.


ON Page SEO is the type of SEO where we make changes to a website or website pages to rank a website on the search engine results page. Basically we use the right keywords in our title, description and URL. Google has its bot that checks our website and if it is right, it will rank. The things we need to keep in mind are.

Find a keyword that is searched for frequently on Google and use that keyword specifically on your website.

The name of the domain/URL should be user friendly.

The title we used should contain the keyword.

The content should be appropriate and user friendly.

Convert the website from http:// to https://

The page speed or the loading time of the website should be less.

Broken links should not be present on the website.

The bounce rate should be low.

The click- through rate should be high.


As the name suggests, OFF Page SEO is the type of SEO that involves working outside the website to rank a website on the search engine results page. In this SEO method, we build links which is also known as link building.

OFF Page SEO is done to get backlinks because backlinks help to improve the ranking of a website on the search engine results page. So, we need backlinks but it is all about the quality of backlinks and not the quantity of backlinks. While getting backlinks, we need to keep one thing in mind: the term PA & DA. We should try to get the backlinks from websites that have good PA & DA. If we get bad backlinks to a website, there is a possibility that the website will be banned by the Google bots. So we should go for quality backlinks.

The methods by which we can get backlinks are:

Company listing

Local entry

Social bookmarks

Submit article

Content Marketing

Press Release Submission

Guest blogging

Blog comments

Submit Info Graphic

Profile submission


Forum entry

Entry in blog directories

Question and answer websites

Video submission

Submit images

Social media engagement

Reaching out to influencers

Tools For SEO

For doing SEO effectively and easily you will need SEO tools like Yoast SEO, Rankmath, SEMrush, Ahref, Seobility, Google trends, Google Search Console etc.

Some tools are free while some are paid and have advanced features. These tools are available at a discount during Black Friday. You can grab the best deals during Black Friday Deals on SEO Tools.




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